Inkampani yokupakisha yase-Italiya, iLumson, yandisa ipotfoliyo yayo esele inomtsalane ngokudibana nolunye uhlobo oludumileyo.

Inkampani yokupakisha yase-Italiya, iLumson, yandisa ipotfoliyo yayo esele inomtsalane ngokudibana nolunye uhlobo oludumileyo. I-Sisley Paris, eyaziwa ngobuhle bayo obutofotofo kunye nemveliso yobuhle beprimiyamu, ikhethe iLumson ukuba ibonelele ngeebhegi zayo zokucoca ibhotile yeglasi.

ULumson ube liqabane elithembekileyo kwiimpawu ezininzi ezithembekileyo kwaye uzakhele udumo lokubonelela ngezisombululo zokupakisha ezikumgangatho ophezulu. Ukongezwa kweSisley Paris kuluhlu lwabasebenzisana nabo kuqinisa ngakumbi isikhundla sikaLumson kushishino.

ISisley Paris, uphawu lobuhle olwaziwayo lwaseFransi olwasekwa ngo-1976, lwamkelwa ngokubanzi ngokuzibophelela ekugqweseni nasekuqaliseni izinto ezintsha. Ngokukhetha iLumson njengomboneleli wayo wokupakisha, iSisley Paris iqinisekisa ukuba iimveliso zayo ziya kuqhubeka ziboniswa ngendlela ebonisa ixabiso lebrendi lobuhle, ubugocigoci, kunye nozinzo.

Iibhegi zokucoca iibhotile zeglasi ezibonelelwe nguLumson zibonelela ngeenzuzo ezininzi kwiimveliso zobuhle zeprimiyamu ezifana neSisley Paris. Iingxowa ezikhethekileyo zinceda ukukhusela ingqibelelo yemveliso ngokuthintela ukuvezwa komoya kunye nokungcoliseka okunokwenzeka. Esi sicombululo sokupakisha sinokwandisa ixesha leshelufu yeemveliso, siqinisekisa ukuba abathengi bafumana olona luhlu luphezulu lomgangatho.

Iibhegi zebhotile zeglasi yeLumson azisebenzi nje kuphela kodwa zikwanomtsalane. Iingxowa ezicacileyo zibonisa ubuhle beebhotile zeglasi ngelixa zibonelela ngembonakalo ecacileyo kunye neyinkimbinkimbi kwiishelufu. Le ndibaniselwano yokusebenza kunye ne-aesthetics ihambelana ngokugqibeleleyo nomfanekiso we-brand Sisley Paris.

Intsebenziswano phakathi kukaLumson kunye noSisley Paris ngumzekelo wemilinganiselo ekwabelwana ngayo kunye nokuzinikela kumgangatho ezixhaswa zizo zombini iinkampani. Ubuchwephesha bukaLumson ekuboneleleni ngezisombululo zokupakisha eziphucula ukusebenza kwemveliso kunye nesibheno esibonakalayo sihambelana nokuzibophelela kukaSisley Paris ekuziseni iimveliso zobuhle ezibalaseleyo.

Njengoko imfuno yokupakishwa ezinzileyo iqhubeka nokukhula, uLumson uphambili ekuphuhliseni izisombululo ezihambelana nokusingqongileyo. Iingxowa zokucoca iibhotile zeglasi ezibonelelwe eSisley Paris azinakwenziwa ngokutsha kuphela kodwa zikwanegalelo ekunciphiseni inkunkuma nokukhuthaza ikamva elizinzileyo.

Ngale ntsebenziswano intsha, uLumson womeleza ngakumbi isikhundla sakhe njengenkokeli kushishino lokupakisha. Intsebenziswano kunye noSisley Paris, uphawu oludumileyo olwamkelwa kwihlabathi liphela, alubonisi nje amandla kaLumson kodwa komeleza ukuzibophelela kwebrendi ekugqweseni.

Abathengi banokujonga phambili ekufumaneni iimveliso zodidi oluphezulu zikaSisley Paris, ngoku eziziswe kwisisombululo sokupakisha seLumson esitsha nesizinzileyo. Le ntsebenziswano ibubungqina bokusukela ngokuqhubekayo ukugqwesa kunye nezinto ezintsha kwishishini lobuhle.